A Promotional video is 'a video or short film that promotes or advertises something." They are appointed by a company/business whether it be to gain custom, inform on a product or put across an idea.
Like any genre of moving image promotional videos have codes and conventions that they follow that separate them into their own category, such as; voice overs, brand identity, interviews, vox pops (voice of people), cutaways, and more.
Like any genre of moving image promotional videos have codes and conventions that they follow that separate them into their own category, such as; voice overs, brand identity, interviews, vox pops (voice of people), cutaways, and more.
This promotional video is by Amazon for the launch of its product Echo, it has a professional yet slightly informal mode of address, this makes it more relatable to it's audience. The target audience for the video seems to be a range of people, primarily focusing on families. The use of Vox Pops used in this promotional video is the main feature because it gives the audience the idea that its the right product for them. The camerawork is clean which makes it nice and easy to watch, engaging the audience. They use a close up of a customer stating one of the features to a wide shot showing the feature in action of turning the lights on.
This promotional video covers an event by the clothing company Revolve. The professional tone to the video engages its target audience of more middle class people who would shop at Revolve. When it comes to conventions of promotional videos this video uses customer testimonials of those attending the event and celebrity Emily Ratajkowski who was the face of the campaign. The video conveys the brand well by showing the brands name throughout but without it being too obviously thrown the viewers face.
A showreel is a sort of promotional videos that companies use in order to show a full range of what the company has to offer all within a couple of minutes. This showreel is aimed towards those who would use the products that The Foundry provide, which their website says 'covers everything from storyboarding to finish', which are used in design, film/ television, gaming, etc. The tone to this showreel is very professional which shows that their products are targeted towards professional and big companies. Although the brand/company isn't made known until the end of the video, they are well represented throughout due to how The Foundry's products are shown in use.
This video for Woodlands School has a specific target audience, children of secondary school age and their parents looking at which school to enrol their children at. The mode of address in this video is majority formal, in that the lexis and tones used by the speakers is formal and comes across in formal yet engaging way. The way the video is edited manages to show the school in away that a website or prospectus wouldn't be able to.
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