Harry Styles - Sign of the Times

This is a location/experimental music video. All of the visuals are filmed on the Isle of Skye in Scotland, showing off the stunning scenery throughout.

The establishing shot at the very start of the video shows the audience where the video will be set during the video. The lack of extreme location changes makes the video easy to watch as sometimes with music videos where the location changes so often it can make them difficult to watch and keep up with; so with this music video staying within the same location and just the background changing as the video progresses makes it more bearable.

I would also categorise this music video as experimental as it doesn’t follow a narrative and just flows with the song. Also the shots of Harry Styles flying across the landscape wouldn’t be likely to happen at all thus giving the music video an experimental feeling while watching.

Using close ups amplify the lyrics because they show the expression and emotion the artist feels while singing the lyric. Close ups also give a sense of intimacy to the lyrics

and the shot that helps to engage the audience.

 

The part of the video where Styles starts to fly is at the beat at the start of the chorus which emphasises the impact of the chorus as well as highlighting that the chorus is very powerful in this song as flying is seen as a power to humans.

During the chorus there’s the lyrics “gotta get away from here” which are being sung while Styles is flying which is often associated with getting away from a certain place, so having Styles flying as these lyrics are sang it illustrates them.

The performance aspects throughout this music video show the passion that Harry Styles has for this song; which leads to the audience connecting and enjoying the video as well as just the song as they are able to see how strong Styles feels about the song.