codes and conventions:
- (potential) voice over
- brand identity
- interviews
- vox pops (voice of people)
- copyright free
- music score/motif
- instructional
- graphics
- customer testimonials
- endorsements
- cutaways
- presenter
- product photography
- demonstrations
- length
- mode of address
- narrative
- targeting an audience
types of promotional video:
- production launch/marketing
- promote key messages & values
- internal communications
- internal/external training
- show-reels
- event coverage
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