Monday, 27 February 2017

Promotional Video: Asking Parents' Permission

I used Facebook messenger to privately message two parents of younger pupils to ask whether they minded talking to the camera to give their thoughts on the dance school as well as their daughters saying what they liked about being a part of Kelly's School of Dance.

The first mum (Cindy) I messaged said she didn't mind her daughter taking part and speaking to the camera however she said she'd rather not herself as she doesn't like being infant of the camera, although I thought she would have been a perfectly good parent to ask to do this I have worked around this by asking other parents to do it instead, so it is no longer a problem.
The second mum (Tracy) was more than willing to help out with giving a testimonial for the school as well as saying her daughter would be happy to help. As Cindy's daughter is good friends with Tracy's daughter I plan to have the two daughters say what they like about the school together and with Tracy rather than Cindy's daughter have to stand and talk on her own with her still being quite young and possibly nervous to do it on her own.






























With the mums I am closer with I used texting task for their help. I also asked them if their children would help out in a group, as they are a close trio anyway I feel it would put across the feeling of comradery that is present in the school.
Both of the mums were willing to help out as well as letting their children help out too.







Promotional Video: Dance School Promo Video Examples










I found promotional videos for different dance schools to see what seems to be popular for when I make my promotional video for Kelly's School of Dance.

Thursday, 16 February 2017

promotional video notes



codes and conventions:

  • (potential) voice over
  • brand identity
  • interviews
  • vox pops (voice of people)
  • copyright free
  • music score/motif
  • instructional
  • graphics
  • customer testimonials
  • endorsements
  • cutaways
  • presenter
  • product photography
  • demonstrations
  • length
  • mode of address
  • narrative
  • targeting an audience 
types of promotional video:
  • production launch/marketing
  • promote key messages & values
  • internal communications
  • internal/external training 
  • show-reels
  • event coverage

Friday, 27 January 2017

Evaluation of Psychoanalytical Film


After looking at three different psychoanalytical theories in film; Freud's theory of self, Lacan's mirror stage and 'Lack' theory, and Mulvey's Male Gaze, I decided to make a short film as my final product of the unit. I chose to focus on Lacan's theory of 'Lack' and tried to portray this in a way that I thought many young people could find relatable. Although my focus was on the theory of 'lack', Freud's theory of self is also displayed in my film with the media representing the ‘id’, the girl being the ‘ego’ and the presence of her parents being the ‘superego’.

In my film I wanted to show a personal lack of what my character believe to be the normal life for a teenager, through watching TV shows like Skins, due to authoritative parents holding her back from being able to live how she wishes. There's no dialogue to imply she feels isolated from everything and everyone around her because of the way her parents are towards her.
I used the panning shot of the living room near the start of the film to show the type of life the character is having to live; it acts similarly to an establishing shot as it shows the environment and setting that this girls life is taking place. The fading overlap used while the girl is reading was done to show that her life is just happening, that she isn’t living it the way she wants to. It also gives the impression that when she is at home time just passes her by her without her noticing due to the absence of her parents and a ‘normal’ life.
Showing the close up of the note left by her parents makes it the only thing in shot making it the only focus point grabbing the attention of the audience; the jump to a closer shot highlights the strictness of the parents and how little control the girl has over her own life. Showing this shows the parents as a ‘superego’ type presence without being present, as they are trying to keep her on track while they aren’t around to keep her morally stable in their eyes and society’s.
I later use the note as a layer on top of another shot, a shot of the TV show ‘Skins’. I edited the opacity to show that as the girl watches shows like Skins and is exposed to this lifestyle the importance of living to her parents’ rules is slowing slipping from being a priority but also the fades and crossovers of the titles of Skins and a note left by the mum show that the two thoughts are crossing in her mind, whether to be who she wants and live her life how she wants or whether she wants to keep her mum happy and follow her rules. I decided that the use of a show like ‘Skins’ follows along with Freud’s theory of the self, as the show portrays the ‘id’ as it causes her to rebel and act somewhat childish by breaking the rules her parents set to keep her safe and on track.
The close ups of the phone that show a text from 'mum' show that although the parents aren't present at that moment in time they have a very strong hold on the girl and what she does. The close up indicates that it's an significant factor in the girls life, the messages her mum sends dictates the girls life without the mum herself being around, she has that much power and indoctrinated the girls mind with the her own ideals without taking her daughters preferences into consideration. The shots of the girl texting her mum I put between shots of her leaving bedrooms and the person in them and followed with a shot of her in bed clutching onto a bottle of wine with other alcohol and cigarettes etc over the bed and floor. I altered the speed of her replying to give the feeling that the girl is now used to having to text her mum the same sort of thing and that she isn’t bothered by lying to her mum.
The shots of the girl in bed with someone are the start of her rebelling and trying to gain the life she feels she's missing, I edited the texting in between each bed scene to show that she is starting rebel by not just sleeping with different people but lying to her parents as well about trusting her. The shot of the note flashing up on the fridge shows how controlling her parents are without even being present. I chose to put it there in the film because even though she’s going against what her parents expect of her their still in the back of her mind trying to keep her morally balanced.
I also used close ups when she is stood in the street smoking so that the concentration is solely on that she is smoking, which in the lifestyle her parents have her living isn't accepted so the close up makes it the focus of the shot.
I ended the film with the girl sneaking out and leaving it with an open ending on what happens after she sneaks out, the ending is left for viewer interpretation.

I feel that there are parts I would change or would have done differently, such as the when the girl is in the bed, I had intended to do a montage of her in a load of different beds with loads of different people to fully portray the idea of her sleeping around and rebelling against her lifestyle, however due to location restrictions and the lack of people willing to take part I had to change my idea and decided to do as her in two room, one obviously a male room and one a female room with the texting between them. I would feel that in places my editing could be better as I noticed that certain parts aren’t as clean as I would hope, like when the girl is texting and it swaps between the texting and her in the bedrooms, I would have liked that to be neater. However I like the part where I have reversed the opening shot and followed it with the original later in the film because I think it adds to the idea that her life is very plain and repetitive without much excitement when at home as it is a repeated shot.
 

Psychoanalytical Film

Monday, 16 January 2017

Cutting to Music - Four Hour Film Challenge



This is my first attempt of cutting and editing to music. This was done as a four hour film challenge; to find footage, song and edit it all and be done within a four hour time frame. I found this particular challenge a great chance to experiment with Premiere Pro and the different features I could use when it comes to the music video unit later on in the course.

Saturday, 14 January 2017

4 Hour Film Challenge



I used an instrumental cover of wRoNg by ZAYN. The brief was to cut footage to music. The footage used was found on the internet or files I already had saved; I edited it all together to match the beats in the music which will be helpful when editing the music video in the later unit.

Music Video Evaluation

I started this unit by researching music video theories (Andrew Goodwin and Carol Vernallis) and analysing 4 music videos of my choice. Th...